Social Media Strategy & Management | Small Business Service
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Industries Plant & Succulent Brands Bedding & Home Textiles Beauty & Skincare Apparel & Fashion Food & Beverage Local Service
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Solution

Social Media Strategy & Management

I build and manage a social media presence that actually reflects the quality of your business — consistent, on-brand, and strategically planned so you stop winging it and start building an audience that buys.

What's Included

Everything you need — delivered as a complete, done-for-you service.

Platform audit & strategy (up to 3 platforms)
Monthly content calendar (20 posts/month)
Branded Canva template library (20 templates)
Caption copywriting & hashtag strategy
Stories & Reels concepts & scripts
Profile optimisation (bio, highlights, links)
Community management (comment responses)
Monthly analytics report & strategy review

How It Works

Most small business social media looks abandoned, random, or both. Posts whenever someone remembers, no consistent visual style, and no clear message. This actively hurts your business by making you look less professional than competitors who simply show up consistently.

Strategy First

Before posting anything, I build a social media strategy: which platforms are right for your business and audience, what content pillars to post, what your brand voice is, and how to convert followers into customers. No strategy means no results — just busywork.

Content Planning & Creation

I create a monthly content calendar with posts planned in advance. Every post is on-brand, has a clear purpose (educate, entertain, sell, or build trust), and is adapted for each platform's format and algorithm.

Templates You Can Use Forever

I build a library of branded Canva templates for your business — so if you want to post yourself, you can maintain a professional look without any design skills. Every template matches your brand colours, fonts, and visual style.

Frequently Asked Questions

Straight answers to the questions I hear most often.

Instagram, Facebook, LinkedIn, and TikTok. I recommend 2–3 platforms maximum for small businesses — spreading too thin means none performed well.
Yes — all graphics are created using your brand identity. If you don't have a brand identity yet, I can provide a basic visual system as part of the social media package.
Follower growth depends on your niche, budget, and whether you run ads. Organic growth is slower but builds genuine audiences. Most clients see meaningful engagement improvements within 60 days.
Yes — I use a content approval workflow where you review and approve the monthly calendar before scheduling. Nothing goes live without your sign-off.

Ready to get started?

Book a free 30-minute strategy call — no obligation, no sales pitch.