How a local Bristol plant nursery grew online revenue by 312% in 90 days — full Shopify rebuild, brand refresh, and SEO campaign.
GreenLeaf Nursery had been a Bristol institution for over 12 years. Sarah Mitchell and her small team were known by name to hundreds of loyal customers — but that loyalty was invisible online. While they tended to their plants every morning, competitors with inferior stock were appearing at the top of Google and capturing customers who didn't even know GreenLeaf existed.
The brutal reality of modern retail: if you're not findable online, you simply don't exist to a large portion of your potential customers. Sarah knew this, but building a proper digital presence felt overwhelming — she was a plant expert, not a marketer.
The turning point came when a customer told her they'd nearly gone to a competitor because they couldn't find GreenLeaf online. That was the moment Sarah decided to invest properly.
The project had three interconnected parts: a brand refresh, a full Shopify e-commerce store, and a local SEO campaign. Each needed to work in harmony — the branding had to feel premium and trustworthy, the store had to be easy to use on mobile, and the SEO had to put GreenLeaf in front of local customers actively searching for plants.
The Shopify store launched with over 200 products, a click-and-collect system (critical for a physical-first business), and a seasonal gift guide section. The brand got a new logo, a fresh green colour palette, and a consistent visual language across every customer touchpoint — from the website to the in-store signage.
Within 90 days of launch, online revenue had grown by 312%. GreenLeaf ranked #1 on Google for "plants near me" in the Bristol area. Their Google rating climbed from 3 reviews to 47 — with a 4.9-star average built through a structured review request system we set up as part of the campaign.
More importantly, Sarah now has a business that works for her around the clock — taking orders, showcasing new stock, and capturing customers even when the gates are closed.
GreenLeaf Nursery had been trading for 12 years but had no website, no Google presence, and relied entirely on word-of-mouth and foot traffic. Their competitors were appearing on Google Maps and taking customers they didn't even know they were losing.
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